Digital media signage is rapidly replacing the use of traditional, paper-based media in many aspects. Perhaps foremost of these is in marketing and business. There are many reasons for this change, but as in many cases, it is economics that has driven it to its state today.
Traditional media refers to paper-based signage, such as flyers, billboards, and tarpaulins. These require certain costs to be set aside for design, production, printing, etc. Once you have the paper signage themselves, you need to find a means by which you could spread it to potential consumers. You could hire personnel to hand out the flyers and talk about your business when asked. You could also rent or lease ad spaces on road sides or subways to display your billboards or tarpaulin streamers. Other traditional signage includes advertising on print media, such as newspapers and magazines.
In the past, such actions were pretty effective. People read newspapers and magazines regularly, and flyers and billboards were the norm.
Today, however, print magazines and newspapers are less favored as compared to their web-based counterparts. Too many advertisements line the streets and people tend to block them off. They are already desensitized to these advertising messages. Others wouldn’t accept flyers because they are either in a hurry or believe that flyers are a waste of the earth’s natural resources. Some people get flyers and throw them away without even sparing a glance.
Digital media, on the other hand, seems a lot more economical. Your primary costs would be for the software that would create your media signage, and perhaps a contract for ad space on the web or digital billboards. Having that software means that you could create a lot of signage even in the future for a single cost. You could also use the media you created within your business establishment. You no longer have to spend on additional personnel just for releasing flyers. You could let them concentrate on more essential tasks, like customer service or item production. Lastly, digital media stays digital. It could go directly from production to distribution without the high costs associated with reproduction.
Digital media signage has greater reach than traditional paper media primarily because you’re not really limited by geographical barriers in the virtual world. Having an ad on the web could allow you to market your product both in your country and to the international community.
Another factor that contributes to greater reach is the fact that most people spend a majority of their time in the virtual world. Their eyes are glued to the screen, constantly flicking between sites and programs, and seeing various amounts of information at any given time. Having a constant audience could ensure that your ads and messages would be more likely seen and understood rather than giving out flyers that end up straight into a trash bin.
Having greater reach is important because this means you’re more likely to get your messages across to your target market. Traditional media cannot compare with digital media in this aspect at all.
Obviously, digital media is a lot more attractive than traditional paper media. Why? It’s dynamic. Digital media moves. There’s a feeling of youth and life in them that were quite lacking in the signage of old.
Dynamism, variety, and action are all things your eyes are naturally drawn to. Human eyes can easily bypass still images and texts because these are tagged as irrelevant. On the other hand, if there is movement, the eyes focus on it before making a decision on its relevance. Within that given time, you could have had the chance to influence your viewers positively.
All in all, it would be nice to invest in digital media signage as it is a more economical marketing strategy than traditional print media. It costs less, it has a greater reach, and is a lot more eye-catching than the signage of the past.
The way you design your custom label pins will determine how commemorative and attractive they will be once printed. It is important to remember that, even with the best tools and techniques, a bland design will always result in a bland pin. Thus, you need to take a few extra steps in the designing process to come off with something truly great. Here are some of them.
Start With an Idea
All of the best custom label pins in the market all started as a mere idea in their designer’s head. Try to make the pin revolve around a certain theme, event, organization or business brand to give it some sort of central message. The key here is to make the details on the pin relate to that central theme; not veer away from it. Also, make the design as simple yet meaningful as possible. After all, a simple design has a better chance of relaying your intended message effectively than a cluttered one.
Choose the Right Material
Apart from the design, you ought to take a look at what materials the pin store is offering to you to print your design on. In essence, you should match the material with your design and its intended purposes. For designs that are simplistic and used for promotional purposes, you ought to avail of soft enamel or photo-etched pin services due to their ability to recreate the design for a very small price.
For more commemorative and intricate designs, it is best to pick harder materials like die-cast and cloisonné as they can accurately capture the message of the design. Plus, they are quite durable which means that the colors of the pin will last for quite a long time.
Obviously, the main feature of custom label pins is their high level of customizability. At a pin store, you are given various materials and add-ons that will make your pin stand out from the crowd. Nifty little features like spinning logos, glossy surfaces and even neon paint are inexpensive add-ons that will make the pin stand out more once it is worn.
Despite all these features, it is important that you never detract from the pin’s core message. This is most true if the pin represents an organization, an advocacy or an ideology. Make sure that the customizations you make do enhance the message it conveys.
Size Will Matter
If you truly want custom label pins to stand out, it is best to pick a larger pin size. The reasoning behind this is that a bigger size equals to a bigger space which means more details can be added on to the pin. Also, a larger pin size will make it more noticeable. If you plan to go big with your pin, try looking for a stronger support at its back so it does not droop down once attached. As with all other memorabilia, the size of a pin will have its limits. As such, the optimum size range for all kinds of pins will be at 2 inches to 3 and ½ inches.
Mind the Glitter
Adding a glittering or glossy finish to your custom label pins is a surefire way of making them all the more memorable. With a glittering finish, the pin tends to sparkle on the onlooker’s eyes whenever you or it moves. The only downside to this is that the pin’s details and icons might no longer be noticed if the sparkles are a bit too bright. Thus, it is best to limit the glitter and gloss in your pin. This way, anyone can see what the pin is saying without getting distracted by bright flashes.
When looking for ways to cool down your bedroom, workplace, and any other room in a building, air conditioners are often the first appliances that come into your mind. Air conditioners can cool a room down almost instantly at the cost of higher electric bills. Although air conditioners are pretty efficient in removing heat, depending on where you live, a misting fan could do what an air conditioner does just as well and at a lesser cost in terms of electric consumption. Air conditioners depend on vapor compression, which is a cooling mechanism done by refrigerators. Misting fans on the other hand only make use of evaporative air-cooling.
If you live in a dry, hot place, perhaps getting a misting fan is more beneficial because it cools the air by circulating almost microscopic water droplets around your room and letting them evaporate. This helps humidify your room. On the other hand, if you already live in a country that has a tropical climate, you may want to stick with air conditioning.
A misting fan will definitely cost much less than an air conditioning system. It has much lesser components and often does not require holes or vents to work. It also will definitely spend less electricity because it does not use vapor compression, which takes up a lot of power. A misting fan is basically an electric fan with really small jets of almost microscopic water droplets around them. If you’re on a budget, getting a misting fan instead of an AC is a good idea.
Air conditioning definitely takes the lead in terms of cooling power. Air conditioners pretty much turn your room into a large refrigerator. Its powerful compressor circulates a liquid refrigerant to absorb and remove heat from your room and puts it outside. Air conditioners will cool your room down regardless of the humidity and current temperature.
Misting fans are definitely be more environmentally friendly than air conditioners. A lot of air conditioners still use HCFC refrigerants that deplete the ozone layer. While HCFCs are being phased out and replaced by ozone-friendly HFCs, the ozone-friendly counterparts are less efficient and will use more power. The misting fan just uses water as its main coolant. That’s as environmentally friendly as you can get.
If you’re looking for something easy to install, get a misting fan. Unless the space to be cooled is air-conditioner ready, you’d still have to create holes in that space. It would also need its own socket because air conditioners demand a large amount of current that could overheat a lot of voltage regulators and extension cords not fit for the job. A Misting fan is relatively light on electricity depending on the size.
In terms of size, they are more or less equal. In a small room, you can get away with a smaller misting fan but as the room gets larger the size of the misting fan exponentially increases to blow the air around properly. This can be quite a nuisance because being beefed-up electric fans by nature, misting fans are hard to ignore when distributed in a large room. Air conditioners have more limited sizes and can be a bit too large for a small bedroom but in large spaces they’re less intrusive. You can put a lot of them around and they won’t really bother anyone since they don’t have to blow air around as hard a misting fan does.
The noise of either appliance will depend on their size. The noise emitted by air conditioners doesn’t vary much by size and can easily blend in the background as low frequency hums. Misting fans, on the other hand, will vary greatly by size. Larger motors in fans will naturally emit more noise.
Misting fans and air conditioners have their advantages and disadvantages, so take advantage of your current environment and choose the appliance that best suits your needs.
Back in the 70’s, a salesman named Gary Adams had a realization: golf balls are improving, but the things that are used to hit them off the tee are not. Wood has always been the material of choice for drivers prior to his innovation in 1979. While wood was a great choice for hitting off the tee, Adams had always seen it as slow compared to how golf ball technology was advancing. This led him to the realization that the wooden driver needed to improve in order to keep up. This article talks about Taylormade golf, its origins, and how they are still one of the leaders as far as golf products are concerned.
What is Taylormade Golf?
Taylormade golf is a manufacturer of golf clubs, balls, bags, and golf accessories currently based in Carlsbad, California. It’s a wholly-owned subsidiary of Adidas group, and has been making golf clubs since 1979. Today, Taylormade is seen as the global leader in golf equipment, especially with drivers. A lot of statistics show that Taylormade golf drivers are favoured by more PGA players than other golf clubs combined. This stems from the fact that there are more PGA staff professionals working with TaylorMade than any other company.
History of TaylorMade Golf:
TaylorMade started off as an idea by Gary Adams. As a player, he has seen great improvements in the golf ball over the past few years of him being in the game. Distances have improved thanks to technologies like dimpling and the core of the ball itself. However, he felt that there was another way golfers could improve their scores apart from using the new and improved golf balls. He started looking at how the balls left the tee, especially what people were hitting it with: the wooden woods. Seeing the improvement he can make with what we know today as the driver, Adams went out and got a $24,000 loan, leased a 6,000-square-foot television assembly plant in McHenry, Illinois and started working on his invention: the metalwood, a driver made of metal. He applied the innovation of perimeter weighting seen in golf irons to his drivers, and has since become the biggest thing in golf. As the son of a professional golfer, he wanted to make sure that his clubs had the authentic feel and look of the wooden drivers that were still the popular choice for golfers of that time.
Taylormade golf was independently owned until 1984, when Salmons S.A. acquired the company. TaylorMade saw the advantage of having international ties with Salmons, which is why they agreed to the sale. It would only last until 1997, when the Adidas group would complete their purchase of Taylormade golf. In 2005, they became the top driver used in golf, after Adidas refocused all the company’s attention on making drivers, the product that started it all.
Today, Taylormade manufactures drivers, fairway woods, hybrids (which they call rescues), irons, wedges, and golf balls. They also market other golf accessories such as golf bags. Taylormade also makes putters which were previously marketed under the Rossa brand until 2010.
As of today, Taylormade boasts the following product line:
- RocketBallz Stage 2
- Fairway Woods
- RocketBallz Stage 2
- Rescues (commonly known as hybrids)
- RocketBallz Stage 2
- Tour Preferred
- Tour Preferred
- Putters (formerly under Rossa)
- Ghost Spider Si
- Daddy Long Legs
- Spider Blade
- Ghost Tour Series
- Spider Mallet
- Ghost Spider S
- White Smoke
- Golf Balls
- Project (a)
- Tour Preferred
- My Number
- Golf bags
With this much to offer from one golf company, TaylorMade can really stake its claim as one of, if not the biggest golf manufacturer in the country.
Because of the rising popularity of social media and the continuing advancements of the Internet world, customers already tend to demand more and forgive less than before. The potential customers have grown to be chatting savvy. With this, they generally forget about the websites having the static appearance and feel. This is actually the primary motivator that constrains the merchants to make their business websites more attractive and interactive. Even though a website with great content and wonderful photos is probably going to bring in more visitors, online business owners need to take another step in order to transform these visitors into real buyers. Hence, live chat support has become popular.
To accomplish a web-based purchase process, the customers of the new era would like to communicate with an actual person in a fast and hassle-free manner. This is how the web entrepreneurs feel the need to apply the finest live chat service on their eCommerce sites. Enumerated below are the ways about how this live chat support service has served a crucial part in turning a seemingly robotic business site into more synergistic ones for the customers.
1. It provides fast assistance to the customers.
At present, the world has really become fast moving with all the advancements in the technology. Because of this, the shoppers have already opted to make a purchase from companies on the internet that offer assistance to their potential customers without making them wait on hold for too long. By applying a live chat support on a website, it becomes easy for representatives to provide answers and assistance to their online shoppers right then and there via a pop up window. Receiving speedy assistance enhances the online shopping experience of the customers. With this, they have really great things to share about the online services of the business.
2. It establishes private conversation.
People have become keener on using social networking sites these days, which also made them more chat savvy than ever before. In order to transact online, customers would usually wish to have a private conversation with a real person. By implementing a live chat support on an eCommerce website, the agents can create a quick one-to-one chat with online shoppers. With this, the online business is able to establish interaction on the website.
3. It offers personalized assistance to the customers.
Live chat software includes a real time tracking feature, which enables the chat agents to monitor what the visitors are doing on the website. This amazing monitoring function of live chat software makes it possible for the chat agents to have an idea about the webpage a certain guest has originated from, the amount of time a guest has been on the site, the length of time the visitor has spent on a specific page of the site, and the possible reason why other pages have been ignored. With all of these details, the merchants have become knowledgeable enough to offer more valuable, appropriate, and individualized assistance to the online shoppers. Getting appropriate help at the perfect time turns a lot more website visitors into genuine buyers.
4. It creates a lively atmosphere.
The existence of a live chat button encourages the prospective customers to have a chat conversation with the operators. Commonly, the online chat representatives are proactive in sending chat invitations to each and every person who browses the website. By being proactive, the business owners are able to make the potential customers more likely to feel welcome because someone is present to give them assistance in the online store.
5. It boosts website presence.
Live chat support is a feature that is available 24 hours a day, 7 days a week. With this round the clock availability, the software is able to help the merchants to enhance the presence of the website. As a result, the merchants are more likely to generate as many shoppers as they possibly can. Staying accessible makes them be a little more recognizable among the website visitors.
ApexChat provides live chat support and service that helps online businesses turn valuable advertising clicks into customers.
People nowadays are starting to rely more and more on the services that an SEO company can provide. There are plenty of them out there to choose from. The market is basically teeming with so many options that it can be very easy for people to get lost in translation and in the process make the wrong decision.
The internet has not changed the landscape of business. It has opened up an entirely new frontier. Cyberspace is that new frontier. To harness it properly, entrepreneurs need to understand how search engine works and for that to happen, they must get an idea of what search engine optimization (SEO) is all about.
Learning and understanding the principles behind SEO and an SEO company might seem daunting if not outright impossible, especially for those who have a difficult time grasping information technology. The truth is a lot simpler than that. All a person needs to understand these things is the willingness to learn and devote time to that very learning experience.
What is SEO?
Before talking about SEO, a brief discussion on search engines is necessary. Search engines are the tools people use to find websites online, take for example Google. When a person types something in the query field Google comes up with a list of results.
The results page is divided into three portions. The first portion at the top and the one secluded at the right are known as paid search engine marketing (SEM). To put it simply, the websites that appear on this portion of the results page pay Google to be there. The remaining results, the ones most people rely on, on the other hand are not paid for, but are ranked by Google based on certain criteria.
SEO is a practice that has an impact on the visibility of a web page or website. This practice only applies to the organic, otherwise referred to as the natural or unpaid, search listings that pop up on a search engine. The basic idea behind SEO is to optimize the website or web page in order to come out on top of a search engine’s ranking list thereby providing exposure without having to pay for any sort of expenses.
So what is an SEO company?
It is basically a company that specializes in optimizing websites or web pages. At a fundamental level, hiring a company that specializes in SEO optimization is basically a form of outsourcing.
Most of these companies can be found in countries that have a high literacy and education level, but low labor costs, at least in comparison with the home country of those looking for an SEO service.
India for example is a country that has a high literacy rate with a lot people who have a good grasp of the English language. Labor costs in India are a lot cheaper than in places such as the United States or some European country.
The Philippines is a rising contender as the country is well known for its history of being occupied by the United States. Its education system is heavily based on the English language. The fact that it is the new call center capital of the world indicates just how well versed Filipinos are with the English language and how most are now flocking to it for their outsourcing needs.
Is it a good idea to outsource SEO tasks?
This all depends on the entity outsourcing the task, but the general response would have to be in the affirmative.
Companies that specialize in SEO work are companies that have a good grasp of SEO algorithms. They also have staff members who are well trained, educated, and possess the necessary experience to come up with good results.
The costs of having to train employees to specialize in this sort of task are cost prohibitive. It is for these reasons that a lot of enterprises or individuals rely on the services of an SEO company.
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